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Sunday, October 9, 2011

How To Create A New Facebook Fan Page and Add Admins in it

This post originally appeared on the American Express OPEN Forum, where HWS regularly contributes articles about leveraging social media and technology in small business.

There are 500 million active users on Facebook and in our previous post we have discussed How To Create a Facebook Profile. Now it’s about time you get in on the action and start a Facebook Page for your business. After all, the best marketing reaches out to consumers where they already are, and people spend more than 700 billion hours a month on the site. Exposure to that many eyeballs could translate to a lot of business for your company.
Not tech savvy? That’s not a problem — the process isn’t too technical. Here’s a step-by-step guide to help you initiate your Facebook marketing campaign.

1. Create Your Page

The next screen asks you to select a category from the following list:
  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

2. Fill In Information

  • Once you select the category for your business, you can fill in the name, address and phone number.
  • Check the box next to “I agree to Facebook Pages Terms” .
  • Click “Get Started".
  •   After clicking on "Get Started", You’ll see a Page that looks like this:

3. Add a Photo

  • Upload a picture for your page. 
  • It can be a logo, a photo of a store or a photo of a person — whatever makes the most sense for building your brand. 
  • The file needs to be smaller than 4MB, and it can be square or a vertical rectangle. 
  • However, note that if you don’t want anything chopped off, square might be the way to go.

4. Suggest Your Page to Friends

  • Get your Page started off with some “likes” by recruiting your own friends. 
  • Start typing in names and when you drag the cursor over someone’s name, it will highlight in blue.
  • Click once to check the person and add them to your invite.
  • Click “Selected” to see who’s on your invite list. When you’re ready to invite, click “Send Recommendations.”

5. Import Contacts

  • Click on “Import Contacts” to reach out to your email contacts about your new Page.
  • You can upload a file (Outlook, Constant Contact, .csv) or you can enter your email login info so Facebook can access people in your email contact list.
  • Again, you can check the box next to the names you’d like to invite, and you can preview the invitation to see what it’ll look like.
  • For people who are already on Facebook, they’ll get a “Recommended Pages” widget on their Facebook.
  • While everyone else will get an email that looks like this:

6. Start Writing Content

  • Once you have a photo uploaded and have a few fans on board, you can start engaging.
  • For status updates, you can either share with everyone or you can target by location or by language.
  • Targeting comes in handy if the Page is for a business with several locations in various states, especially if there is a contest, event or update that is only for a particular city.

7. Get a Vanity URL

  • Once you have 25 fans on your Facebook Page, any of a Page’s admins can reserve a vanity URL so that your Facebook URL is www.facebook.com/yourbusinessnamehere.
  • Go to the Username page, select the Page name from the dropdown menu and then write in the name you’d like to use. 
  • Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” 
  • Click confirm to lock in that URL — and keep in mind that you can’t change the URL for a Page once you confirm.

8. Use the Tools That Are Available

  • Facebook Insights is a great tool that can help you figure out when to post and what kind of content does well.
  • Measuring social media success is complicated, but many brands focus on engagement.
  • Activity on your Page is a good sign.
  • You can keep tabs on activity by clicking “Facebook Insights” on the right sidebar, just below the admins.

8. Assign Other Admins

  • Speaking of admins, you can invite several people to run the Page and post content — links and statuses will come through as written by the Page and not the individual.
  • In the “Admins” section of the sidebar on the right, click “See All.” 
  • A new page will populate with the names of the admins.
  • To make someone else an admin, just type in his name (it’ll populate in real time) or you can also type the email of the user but he must already liked that page.
  • There is no limit to the number of admins a Page can have. Admins are kept abreast of happenings on the Page — including comments and posts so that your company can interact with its fans — via email.
  • Now that your Facebook Page is all set.

Respected Readers:
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